Creativity & commerce
Ideas & execution
Collaboration & growth

Carriageworks / Cookaborough / Deep in the Weeds / Deputy / Harvest /Katering at Home/Icebergs / Kitchen by Mike / Kylie Kwong / Lucas Restaurants/ Maggie Beer Holdings/ Maggie Beer Foundation / Mirvac / Nespresso / Nonie’s Food / Sonoma / South Eveleigh/ Sydney Cricket Ground/ Sydney Theatre Company/ Taronga Zoo / Powerhouse Parramatta / Tasman Sea Salt / Tattersall’s Club Sydney / The Fermentary / TOGA Group / Wedgwood / Will Dangar

Kylie Kwong

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Mirvac

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South Everleigh

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Deputy

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Sonoma

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Noni's Food

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Powerful Steps by Tory Archer

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HiSpec Constructions

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RePlated

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Two Good

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Mike McEnearny Kitchen by Mike

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Lucas Restaurants Melbourne

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Darryn Robertson

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Jock Zonfrillo

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Tattersall's Club Sydney

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Hannah Tribe

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Carla Middleton

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Arent & Pike

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Will Danger & Robert Plumb

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Sydney Cricket & Sports Ground Trust

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Carriageworks

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Airport Retail

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Enterprises

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Delaware North

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Tasman Sea Salt

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The Fermentary

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Wedgewood

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Nespresso

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Spiral Foods

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Katering at Home

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Flow Athletic

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ABOUT

Experienced & innovative

Baker & Frost was founded in 2014 by Petrina Baker who plays an instrumental role in every project. A niche practice specialising in the elevation of brands, Baker & Frost develops IP and business plans for leading organisations – seamlessly managing the process, from concept to implementation.

Before starting Baker & Frost, Petrina had an extensive career in marketing and business development across television and publishing. Today Baker & Frost’s clientele spans the food, beverage, hospitality, interiors, property and social enterprise sectors.

Petrina helped catapult our strategy forward 12 months in a matter of weeks.
''
Sophie Pank, Marketing Director, APAC for Deputy
Engaging Petrina to assist me with brand and commercial business management was one of the best things I have ever done.
''
Kylie Kwong, Chef and Restaurateur

Creativity shapes culture

Over the years Petrina has been a guide, a gentle critic with a steely acumen, and a close and warm confidant. She’s helped me say no to the things that weren’t right for my business, yet kept the momentum going and my passion alive.
''
Sharon Flynn, Founder, The Fermentary

APPROACH

Close & collaborative

At Baker & Frost, we work hand in glove with a select group of clients each year. In our experience no two projects are ever the same, however we draw upon our expertise in business strategy, implementation and negotiation of commercial opportunities to develop and leverage IP for commercial success.

Deep in the Weeds food podcast has greatly benefited from Petrina’s ability to commercialise. She’s brought a level of expertise to help us take the network next level whilst staying true to our ethos and core values.
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Anthony Huckstep, Co-founder, Deep in the Weeds

Brand-led for
   commercial outcomes

CONTACT

Start with the end in mind

We pay our respect

Baker & Frost acknowledges the Gadigal people of the Eora Nation, the land on which we work, and we pay our deepest respects to them and their culture, and to Elders past, present and emerging.